WhatsApp is almost certain to launch a new feature that enables Voice call or video call over Google Messages. This integration will complement other interactions and make a user easily make a video call without the need to open another application. This could make Google Messages suitable to be in all kinds of solutions, thus making it more expansive and more comfortable to use for all users from around the world. It is worth mentioning that the update is not yet released, but it might be released soon and fundamentally change the user experience across various services.

Highlights:

• Google Messages to support WhatsApp video calling integration.
• The feature aims to offer seamless app-switching during communication.
• It could improve user convenience and messaging flexibility.
• Rollout details and timelines are still under wraps.
• Expected to make Google Messages a stronger competitor in the messaging space.

The Addition of WhatsApp Video Calling in the Google Messages is another strategic development by Google for enhancing the capabilities of its products. This shall cut down on the instances where people have to switch from one app to another in the course of a conversation. This is a trend of companies that have realized it is easier to integrate several services on their platforms in a bid to meet client needs. Which will entitle the users to experience more fluid and faster switches between sending messages and making voice and video calls.

However, if Google’s messaging feature is launched it can easily replace many existing messenger services and become widespread among users. This means that users will not only rely with WhatsApp with regard to making a call of any sort in the form of video call hence introducing more flexibility. That is why Google is possibly planning to directly challenge iMessage with such features to empower Android users.

The question is as when and in what manner and to what extent the integration will take place, but it could have profound implications. It may also mean a new wave of affiliative marketing between the giant technology companies they both belong to. If implemented effectively, it will itself contribute to the growth of Google's ecosystem while enhancing the communication of millions of users all over the world.